10 Trending Products to Sell on TikTok (2024)

Without adoubt, TikTok isthe21st century’s trend-setter. With over 1billion active users per month inthelast quarter of2021andanimpressive 88% positive app review intheU.S. in2020, it’s nosurprise that theonline platform has been causing astir inmodern marketing andecommerce.

From defining what music will top thecharts, toclever makeup hacks, TikTok has ahuge amount ofcontrol over what welike (and don’t like).

With such ahuge audience totap into, businesses can use TikTok asamarketing tool. This has propelled some businesses into infamy, making their products thetrendiest andmost sought-after buys (at least while they’re trending).

IfTikTok isbeginning tosound like theperfect vessel formaking money, but you don’t know what tosell, take adive into this article. Wewill show you ten products that have been shown tosell well onTikTok.

Cosmetic Products

#Makeup isundeniably one ofthemost talked-about topics onTikTok, with over 230billion views ontheapp. Branded asBeautyTok, itisaconglomeration ofcontent all related tomakeup. From new makeup products tohacks onhow toapply theperfect contour, you can definitely find them all, swipe-after-swipe.

BeautyTok istheoptimal choice formakeup brands tolaunch their new products. Take amoisturizer byRare Beauty asanexample. Inless than aweek after theproduct was introduced toBeautyTok, itattracted over 1million views.

Makeup enthusiasts have been making videos tocreate buzz around theproduct, hoping tosnag abottle andtry itonce it’s available onthemarket.

Now imagine having one place where you can both promote andsee reviews ofyour product. Isn’t that… rare? With TikTok… maybe not.

Cosmetic products will always bepopular. OnTikTok, they’re viral. Consider investing inmakeup products andusing BeautyTok topromote them.

10 Trending Products to Sell on TikTok (1)

Source: @rarebeauty

LED Strip Lights

Imagine you are taking awalk around your neighborhood. You happen topass byawindow with bright andcolorful LED lights that line theceiling. Itwon’t beasurprise ifthefirst thing that comes tomind is, well, TikTok.

Not only doLED Strip lights create afabulous background forGen Z’s trending dancing videos, itisalso safe tosay that ithas become iconic totheapp. Inshorter words, itisTikTok-In-Demand.

GroovyLED isatestament tothis. The brand’s TikTok account has garnered almost five millions likes.

Ifyou are interested inselling some cool lighting, we’re sure there isnoquestion astowhere you can promote it. LED strip lights sell great inthecurrent digital landscape, andit’s time toput your foot inthedoor!

Kitchen Appliances

IfTikTok was anactual physical place, we’d consider itastheone-stop-shop foreverything you need, whether you knew you needed itornot. True enough, ithas everything you can ever think of. Even kitchen appliances! Businesses have tapped into TikTokers’ love forfood, healthy drinks, andpretty kitchen appliances.

For example, Beast Blender byBeast Health has thrived onTikTok. The hashtag #beastblender has over 240,000views, where videos ofBeast Blender users share their smoothie recipes, unboxing videos, reviews, andoverall experience with theproduct.

Wedon’t know about you, but wesure want tosee more TikTok videos about thenext aesthetic kitchen appliance onthemarket. Ifyou find that product, you could enjoy thesame success Beast Blender has.

Stationery

There’s alot ofstationary forsale online. There’s agood reason forthat—everyone needs it.

Afantastic example ofstationery that sells well onTikTok istheAnnotating Kit by@rainydayslibrary. The video alone ofthis product’s launching has already hit 1.7million views.

@rainydayslibrary isanaccount onTikTok foranEtsy shop that features annotating kits andbooks perfect forlovers ofaesthetic planning systems like Kanban. Itnow has over 3.1million likes and140K followers ontheapp.

Desiree, theowner ofRainy Days Library also shows her followers how toannotate andhow she packages theorders she receives which her viewers enjoy.

Ifthepotential ofyour stationery products showing uponpeople’s For You Page gets you excited, then this niche might beforyou!

Cleaning Products

Let’s think about some products that every household absolutely needs. Welcome to#CleanTok! You might besurprised with how often cleaning products are discussed ontheapp, unless you have already seen theabundance oftrending cleaning products onTikTok.

Does The Pink Stuff ring abell? Ifyes, then there isnodenying that ifit’s trending onTikTok, everyone must’ve heard about it.

#thepinkstuff onTikTok has over 312million views, andguess what? Most ofthevideos under this hashtag are about TikTokers trying out ifthefamous pink cleaning paste isindeed asmiraculous asitclaims.

But even more important than thecleaning ability oftheproduct, wecan see that TikTok has provided aton ofviewers forThe Pink Stuff, helping them sell their miraculous cleaning products.

The Pink Stuff isn’t theonly miracle cleaning product out there. Start selling thenext viral #CleanTok hit andyou’re sure tosucceed.

Star Projectors

Doyou like theidea ofstars andgalaxies onyour ceiling? Agood number ofTikTokers do, andifyou are one ofthem, then you may already know about thegalaxy projector.

TikTokers who have posted videos ofgalaxy projectors use them formovie nights, ortocreate anaesthetic background fortheir videos. The videos can even bepeaceful, asviewers watch stars spin bywhile listening toameditation.

Take theAstrol Light Galaxy Projector asanexample. OnTikTok, this product boasts over 15million views andisposted byAstrol Light itself, which has over 14thousand followers ontheapp.

10 Trending Products to Sell on TikTok (6)

Source: @astrollight

The appeal ofprojectors isn’t limited toone type ofprojection, either. So, ifyou enjoy creating projections, it’s aprofitable niche toventure into.

Water Bottles

Scrolling TikTok while laughing atcute cat videos isone thing, but being hydrated while doing soputs you onanother level.

Take asanexample theTikTok99P Water Bottle–the most popular water bottle onTikTok atthemoment. This 2000mLbottle has caught theattention ofmany after @katiehopkinsx posted avideo inJanuary of2022about her purchasing itforonly 99UKpennies.

The said video now has 16.7million views. Hundreds ofTikTokers left comments about ordering itaswell.

Similar water bottles have become viral sensations before, andthey’ll likely todosoagain. Water isastrong investment, since people can’t live without it. Soperhaps producing thenext fun water bottle isyour next adventure!

Note: Ifyou want tomake your water bottles stand out, use alogo maker todesign anaesthetically pleasing logo that buyers will love.

Books

One ofthemost celebrated communities ofTikTok is#BookTok. This iswhere TikTokers discuss, review, suggest, orcry together about stories.

At45.9billion views, #BookTok has been amoving force forthepublishing industry. According toNPD Group (amarket research company), therise ofbooks sales has been strongly influenced by#BookTok.

With book sales leaping from 758to826million print books between 2020and2021, we’re sure that #BookTok ishere tostay.

For example, “The Seven Husbands ofEvelyn Hugo” byTaylor Jenkins Reid isone oftheprominent books ontheFor You pages ofTikTokers onBookTok. Avideo ofTikToker @katiiemcdougall reading thebook byReid now has 2million views and334K likes.

Ifyou’re abook lover, you can mimic Katie’s TikTok andsell your own favorite novel.

Skincare Solutions

Ofcourse, this article wouldn’t beaccurate ifwedidn’t have another example from #BeautyTok. This time, let’s talk about skincare.

OnaTikTok video by@isabelle.lux, she talked about thebenefits ofusing Vitamin Conyour face, andher current favorite product forthejob: CEO Serum bySunday Riley. This video garnered over 70thousand likes.

This product has afew things that give itviral appeal—aesthetically-pleasing packaging, astrong name, andatrending ingredient (Vitamin C).

With varied content about beauty, skincare, andbeauty products, many have turned toTikTok when looking fornew products totry out. #faceserum has over 29.6millions views onTikTok, which makes selling thenewest trending facial serum aprofitable market totap into.

Jewelry

TikTok’s influence infashion isundeniable. Influencers andbusinesses that use TikTok todebut new products are hugely successful, especially ifthenew product moves forward current fashion trends. The last product we’ll use asanexample istheFlower Threader Earring.

You’ll find this product inone ofthemost viewed videos onTikTok, with thetag #jewelries. Itnow has 17.5million views andwas posted by@stayfancyjewel, acompany that’s now had several viral jewelry hits.

The account has animpressive following of311.1K ontheapp, and9.4million likes intotal forall their TikTok videos featuring their products. Intheir videos, they provide adirect link totheir shop where you can purchase their jewelry andread reviews from other customers. Bytheway, you can link toyour products inyour videos too! We’ll explain how abit later, soread on.

Ifyou can mimic their business model onaglobal (or even local) scale, you too can expect thousands offollowers. After all, who doesn’t want shiny things?

Ready toSell? Here’s How

Ifyou find yourself wanting toput your products onTikTok, but are still inneed ofmore guidance onhow todoso, all you have todoisscroll down tofind out how.

1.Choose theRight Products

Ahuge audience also means alot ofcompetition. OnTikTok, becoming atrending brand isonly afew taps (and luck) away. But all businesses inyour niche have thesame potential, unless you dosomething tostand out.

What doyou need todotorise above? It’s quite simple, actually. Find theright product andcurate theperfect brand forit.

Learn more about your target audience’s interests, capitalize onyour skills, andutilize your resources. May itbejewelry, clothing, orthenext trending aesthetic blender, having agenuine interest inwhat you sell andbeing passionate about itwill help you gain anaudience.

Having abrand image that isorganic toyou andyour products will prove tobeuseful when being compared toother businesses inthesame niche. Make sure tohave consistent messaging across your platforms, such asemail marketing andother social media channels.

Ifyou haven’t found theproduct yet that ignites your interest, you may want torun through our list ofproducts tosell onTikTok again. Or, ifyou have another product inmind, you can still use TikTok tohelp your business. It’s great nomatter what!

2.Create aTikTok Business Account

Now that you may have found theright product foryou, let’s take astep closer tobecoming atrending brand!

Before you can doanything, you’ll need tocreate your TikTok Business account. You can install theTikTok app ontheApp Store orGoogle Play.

  1. Once you have your TikTok app installed, head toyour profile andtap onto thethree lines atthetop right corner ofyour screen.
  2. Tap on“Settings andPrivacy.”
  3. Head to“Manage Account.”
  4. Pick “Account Control.” From there, you will see theoption to“Switch toBusiness account.”

10 Trending Products to Sell on TikTok (11)

Once you have made aTikTok Business account, you will beable tolearn more about your audience andgauge video performance through theapp’s analytic tools. Access totheBusiness Creative Hub oftheapp isalso available, which helps you think ofunique ways togain views onyour videos.

Bag theTik-Tok-In-Demand status!

You finally know how tocreate your own TikTok Business account, andhave reviewed thelist ofproducts that took theFYPs ofmany bystorm. It’s time toget towork!

Seize theopportunity tobecome thenext trendiest andmost sought-after brand bystarting your TikTok journey today.

10 Trending Products to Sell on TikTok (12)

Turn your TikTok fame into anecommerce empire
Learn more

  • How toMake Money onTikTok: AGuide forBusiness Owners
  • Trending Products toSell onTikTok
  • How toSell andAdvertise onTikTok
  • What isTikTok andWhy It’s SoPopular?
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  • TikTok Search: How toFind People, Brands, andProducts onTikTok
  • How toMake Money onTikTok
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  • Advertising onTikTok from AtoZ
  • The Ultimate Guide toTikTok Ads
10 Trending Products to Sell on TikTok (2024)

FAQs

10 Trending Products to Sell on TikTok? ›

To research trending products on TikTok, use tools like TikTok's Creative Center to find top ads and trends. TikTok's Creative Center helps sellers find creators for potential collaborations. Explore in-app tools like search capabilities to scout influencers for potential collaborations.

What are the top 10 TikTok trends? ›

The Top 10 TikTok Trends For 2024
  • Niche communities.
  • Sustainable living challenges.
  • Short-form educational content.
  • Barbie filter trend.
  • Livestream shopping.
  • Fitness.
  • Personal growth journeys.
  • Small businesses.
Jan 19, 2024

How to find TikTok trending products? ›

To research trending products on TikTok, use tools like TikTok's Creative Center to find top ads and trends. TikTok's Creative Center helps sellers find creators for potential collaborations. Explore in-app tools like search capabilities to scout influencers for potential collaborations.

What to sell on TikTok in 2024? ›

Again in the realm of trending products 2023, we've seen a surge in health and wellness items. Forecasting trending products 2024, advanced tech gadgets and AI-driven tools are expected to dominate. A new product trending often indicates a shift in consumer preferences and market dynamics.

What is the most successful business on TikTok? ›

Also, lean into your brand advocates who may be willing to share their experiences on social media.
  • Gymshark. Gymshark is one of the leading fitness brands on TikTok, reaching 2 million followers in only six months. ...
  • The Washington Post. ...
  • San Diego Zoo. ...
  • Duolingo. ...
  • Crocs. ...
  • Scrub Daddy. ...
  • Heider Real Estate. ...
  • Squishmallows.
May 22, 2023

What is the hottest trend in TikTok 2024? ›

🎙Electronic, Afrobeats and Amapiano. Female acts are dominating the big music trends of 2024. #ElectronicMusic is seeing huge growth, with a new wave of acts like Kenya Grace, TSHA and venbee building up massive audiences on TikTok.

What products are trending on TikTok? ›

Discover winning products in your region and category.
Perfume Beauty & Personal Care/Makeup & Perfume/Perfume71K8.7%
Shampoo & Conditioner Beauty & Personal Care/Hair Care & Styling/Shampoo & Conditioner41K11.12%
Moisturisers & Mists Beauty & Personal Care/Skincare/Moisturisers & Mists40K9.57%
17 more rows

What sells the most on TikTok? ›

Casual dresses are some of the most popular items sold on TikTok.

What can you not sell on TikTok Shop? ›

  • Overview​
  • Definitions​
  • Adult Products​
  • Alcohol, Tobacco, and E-cigarettes​
  • Animal, Animal-Related Products, Protected Wildlife and Plants ​
  • Baby and Maternity Products​
  • Beauty and Personal Care Products​
  • Body and Mental Wellness Products ​

What is the most popular content on TikTok? ›

And according to TikTok statistics, “entertainment” is the most popular content category on the platform worldwide. This particular hashtag has amassed 535 billion hashtag views. The next most popular categories include dance, pranks, fitness/sports, and home renovations/DIY.

What are people buying the most of right now? ›

20 Most Popular Items Our Readers Are Buying Right Now
  • Coffee Makers + Mugs.
  • Knife Sharpeners.
  • Solar Lights.
  • Luggage.
  • Dental Floss.
  • Microwaves.
  • Vacuums + Steam Mops.
  • Pet Hair Remover Tools.
Jun 4, 2024

What sells on TikTok Shop? ›

10 Trending Products to Sell on TikTok
  • Cosmetic Products. #Makeup is undeniably one of the most talked-about topics on TikTok, with over 230 billion views on the app. ...
  • LED Strip Lights. ...
  • Kitchen Appliances. ...
  • Stationery. ...
  • Cleaning Products. ...
  • Star Projectors. ...
  • Water Bottles. ...
  • Books.
May 5, 2022

What is the highest paying gift on TikTok? ›

TikTok Gifts Price

There are several different icons and the icons come with different amounts of money. For example, the rose icon is the cheapest gift costs 1 TikTok coin and equates to about 1.4 US cents and the Universe gift is the most expensive, costing 44,999 coins, which equates to about $562 US dollars.

What makes the most money on TikTok? ›

8 ways to make money on TikTok
  • Join the TikTok Creativity Program.
  • Sell merch.
  • Go live for virtual gifts.
  • Affiliate partnerships.
  • Create in-feed ads.
  • Crowdfund projects.
  • Collect tips.
  • Patreon subscriptions.

Is TikTok worth it for small business? ›

Over the last two years, TikTok has become the go-to platform for small and medium-sized businesses. According to a Capterra survey of 164 restaurant and retail businesses, 78% of the small businesses who use it have seen a positive return on investment from the app.

What is the number one brand on TikTok? ›

Major Milestone Achieved with 41 million Followers

ESPN has officially secured its position as the #1 most-followed brand on TikTok, not just in sports, but across any genre or brand, amassing an impressive 41 million followers.

Who is #1 on TikTok? ›

@khaby.lame

What are popular trends right now? ›

Top Trending Topics In The US Right Now
#TopicSearch Growth
1TikTok Ads9,400%
2Sustainable Aviation Fuel6,700%
3Anc Earbuds3,233%
4AI Code Assistant99x+
96 more rows
Apr 1, 2024

Where are the current TikTok trends? ›

2. Look at the trending TikTok videos tab. In the Videos tab of TikTok Creative Center Trends, you can see what videos are trending on TikTok regardless of whether it's from a highly followed creator or not. This is a great place to source viral videos your business could mimic, duet, or stitch.

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